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Wednesday, October 18, 2017

BUSINESS STRATEGY

  • Competition and Business Strategy in Historical Perspective / Pankaj Ghemawat / PDF
  • Evolving Ideas about Business Strategy / Pankaj Ghemawat / PDF
  • What is Strategy? / Michael Porter / PDF
  • The Five Competitive Forces that Shape Strategy / Michael Porter / PDF
  • Marketing Myopia / Theodore Levitt / PDF
  • A Refresher on Marketing Myopia / Amy Gallo / PDF
  • Ending the War Between Sales and Marketing / Philip Kotler, Neil Rackham and Suj Krishnaswamy / PDF
  • Blue Ocean Strategy / W. Chan Kim and Renée Mauborgne / PDF
  • Reinventing Your Business Model / Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann / PDF
  • Product Life Cycle / Harvard Business School / PDF
  • Exploit the Product Life Cycle / Theodore Levitt / PDF
  • Break Free From the Product Life Cycle / Youngme Moon / PDF
  • Execution Is a People Problem, Not a Strategy Problem / Peter Bregman / PDF
  • Why Innovators Should Study the Rise and Fall of the Venetian Empire / Piero Formica / PDF

DIGITAL MARKETING

  • The CMO Transformation Agenda – Winning in Digital Marketing / BCG & Google / PDF
  • Advertising Analytics 2.0 / Wes Nichols / PDF
  • Advertising Analytics 3.0 / Thomas H. Davenport / PDF
  • 60 Countries’ Digital Competitiveness, Indexed / PDF

TECHNOLOGY

  • 10 Breakthrough Technologies – MIT Review / PDF

SOCIAL BUSINESS & SHARED VALUE

  • Reaching the Rich World’s Poorest Consumers / Muhammad Yunus / PDF
  • Collective Impact / John Kania & Mark Kramer / PDF
  • Creating Shared Value / Michael Porter / PDF
  • How Shared Value Creates Competitive Advantage / Michael Porter / Video
  • Shared Value & Strategy / Michael Porter / PDF
  • Creating Shared Value: A How-to Guide for the New Corporate (R)evolution / Valerie Bockstette & Mike Stamp / PDF
  • CSR and Creating Shared Value: What’s the Difference? / Carol Moore / PDF
  • Creating Shared Value in India / Veronica Borgonovi, Simon Meier, Manjari Sharda, Lalitha Vaidyanathan / PDF
  • Shared Value in Chile / Michael Porter / PDF
  • Shared Value in Emerging Markets / Greg Hills, Patty Russell, Veronica Borgonovi, Alex Doty & Lakshmi Iyer / PDF
  • Nestlé Shared Value Case Study in Micronutrient Fortification / Leslie Crutchfield,Justin Bakule & Marc Pfitzer / PDF
  • Nestle’s Creating Shared Value Strategy / Business Case / Michael Porter & Mike Kramer / PDF
  • DBL Partners: Double Bottom Line Venture Capital / Shawn Cole, Mark Kramer & Tony L. HE / PDF
  • Discovery Limited / Michael Porter, Mark Kramer & Aldo Sesia / PDF
  • Competing by Saving Lives / Michael Porter / PDF
  • Extracting with Purpose / Michael Porter / PDF
  • Measuring Shared Value Innovation and Impact in Health / Kyle Peterson, Marc Pfitzer, Sebastien Mazzuri, Carina Wendel & Christina Hooosn / PDF
  • Measuring Shared Value / Michael Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke & Elizabeth B. Hawkins / PDF
  • Innovating For Shared Value / Marc W. Pfitzer, Valerie Bockstette & Mike Stamp / PDF
  • Shared Value and the Food & Agriculture Value Chain / Video
  • Yara International: Africa Strategy / Michael Porter, Mark Kramer, Jorge Ramirez-Vallejo & Kerry Herman / PDF
  • Coca-Cola’s Coletivo Empowers 60,000 Youth in Brazil / Dane Smith, Rajni Chandrasekhar, Marcie Parkhurst & Pamela Sud / PDF
  • The New Role of Business In Global Education / Michael Porter / PDF
  • Banking on Shared Value / Michael Porter / PDF
  • YieldWise: Building a Better Food System in Africa Through Shared Value Partnerships / Kyle Muther / PDF

STARTUP

  • Why the Lean Start-Up Changes Everything / Steve Blank / PDF
  • Unlocking Capital for Sustainability Oriented Ventures 7 Key Lessons for Entrepreneurs / Sarah Nolet, Jason Jay & Sergio Gonzalez / PDF

ECONOMICS

  • Capitalism Redefined / Nick Hanauer & Eric Beinhocker / PDF
  • Redefining Capitalism / Nick Hanauer & Eric Beinhocker / PDF
  • Regenerative Capitalism / John Fullerton / PDF
  • A Strategy for Thriving in Uncertainty / Bain & Company / PDF
  • The 2015 Sustainable Economic Development Assessment / BCG / PDF
  • Joseph Stiglitz Says Standard Economics Is Wrong. Inequality and Unearned Income Kills the Economy / Joseph Stiglitz / PDF
  • It is Time for New Economic Thinking Based on the Best Science Available, Not Ideology / Eric Beinhocker / PDF
  • How the Profound Changes in Economics Make Left Versus Right Debates Irrelevant / Eric Beinhocker / PDF
  • Complexity Economics Shows Us Why Traditional Economics Always Fails / Eric Liu & Nick Hanauer / PDF
  • Traditional Economics Failed. Here’s a New Blueprint / Eric Liu & Nick Hanauer / PDF
  • Why the Maximize Shareholder Value Theory Is Bogus / Yves Smith / PDF
  • Why the Pursuit of Shareholder Value Kills Innovation / Chris Dillow / PDF
  • The Dumbest Business Idea Ever. The Myth of Maximizing Shareholder Value / Lynn Stout / PDF
  • How Putting Shareholders First Harms Investors, Corporations, and the Public / David Sloan Wilson & Lynn Stout / PDF
  • Business Schools Should Start Teaching How to Create Value, Not Extract It! / Lynn Parramore / PDF
  • We Can’t Wait for an Invisible Hand. It’s Time to Rewrite the Rules of the Economy / Tim O’Reilly / PDF
  • Want to Kill Your Economy? Have MBA Programs Churn out Takers Not Makers / Rana Foroohar / PDF
  • Lynn Stout: Why Wall Street Doesn’t Do Anything Useful / Lynn Stout / PDF