1. Business Model Canvas
2. Value Proposition
The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.
- Business Model Canvas Guide
- Business Model Canvas explained by Strategyzer
- Business Model Canvas for Mission-Driven Organizations explained by Steve Blank
- Business Model Canvas Template by Strategyzer
- Business Model Canvas Template (Sheets)
- Social Business Model Canvas
- Social Business Model Canvas Kiva Example
3. Market Size
4. Customer Segments
What do customers do today? Who else is out there? What are they doing? Why is the problem so hard to solve? Your approach is better or is unreal? How big is this problem? How people work, live, interact, and what they expect?
In this module you will learn about market size, competition and market/technology insights.
- Market Opportunity Analysis explained by Steve Blank
- Total Available Market explained by Steve Blank
- Market Size Summary explained by Steve Blank
- Market Size Guide
- Market Size Tools
- The Five Competitive Forces that Shape Strategy by Michael Porter
- The Five Competitive Forces Framework
- The Five Competitive Forces Summary
- Industry Analysis Summary
5. The Customer Development Process
6. Market Types
In this module you will get on-board to the Search stage in which you will have to design & test your assumption. If your proposed solution matches what you think the customer problems was it will result into a Product Market Fit. If not you will have to iterate and pivot. Once you find this scalable and repeatable business model you move forward to the second phase where you will Execute and by that get to the Customer Creation & Company building point.
How to address two customer segments? Two revenue models? Two value Propositions?
7. Minimum Viable Product
8. Product Market Fit
Once you understand customer needs: How do you do it? Finding the right balance between MVP and customer arquetypes is crucial for your business model to succeed. What’s the smallest possible feature set I could be shipping in day one that can solve this pains and gains? The goal is to get out of the building so you can pivot. When planning an initial product, the most important thing is having sufficient features to solve a problem for only a known group of customers.
10. Customer Relationships
11. Revenue & Pricing
12. Key Partners & Suppliers
13. Key Resources & Activities
What are the most important assets required to make the business model work? (Finance, Physical, Intellectual, Human)? What are the most important things the company must do to make the business model work? What are the key activities you have to become an expert at?
What are the costs and expenses to make the business model work? What are the entire costs? What are the most important ones? What are the most expensive resources, key activities? What are your fixed/variable costs, economies of scale?
- The Four Steps to the Epiphany / Steve blank
- Small Business Administration
- Sequoia Tools
- Bloomberg U.S. Startups Barometer
- Startup Equity Calculator
- How to Build a Web Startup – Lean LaunchPad Edition
- How to Build a Startup – Steve Blank – Udacity
- Design Sprint – Google Ventures
- Law Depot – Create a Business Plan
- Bridge for Billions Platform
- Bridge for Billions Blog
- Mentor Pitch