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Monday, December 11, 2017

Startup Roadmap

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Full Startup Road Map (14 Steps)

   1. Business Model Canvas

   2. Value Proposition

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.

The Value Proposition captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

   3. Market Size

   4. Customer Segments

What do customers do today? Who else is out there? What are they doing? Why is the problem so hard to solve? Your approach is better or is unreal? How big is this problem? How people work, live, interact, and what they expect?
In this module you will learn about market size, competition and market/technology insights.

Who is the “persona” or “arquetype” of your customers? Who are they and why they need your venture? (Geo, Demo, Interests, etc.) What are their pains and gains?

   5. The Customer Development Process

   6. Market Types

In this module you will get on-board to the Search stage in which you will have to design & test your assumption. If your proposed solution matches what you think the customer problems was it will result into a Product Market Fit. If not you will have to iterate and pivot. Once you find this scalable and repeatable business model you move forward to the second phase where you will Execute and by that get to the Customer Creation & Company building point.

   7. Minimum Viable Product

   8. Product Market Fit

A Minimum Viable Product (MVP) is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Once you understand customer needs: How do you do it? Finding the right balance between MVP and customer arquetypes is crucial for your business model to succeed. What’s the smallest possible feature set I could be shipping in day one that can solve this pains and gains? The goal is to get out of the building so you can pivot. When planning an initial product, the most important thing is having sufficient features to solve a problem for only a known group of customers.

   9. Channels

   10. Customer Relationships

How your product get from our company to our customers? What are your distribution channels? Is your product virtual or physical? What channel will you have, direct or indirect?

How do you get customers? How do you keep them and how do you grow them? Get-Grow-Keep Viral & Balancing Loop.

   11. Revenue & Pricing 

   12. Key Partners & Suppliers

How do you actually make money from your product/service being sold to customers segments? What value is the customer paying for? What is the strategy of how I’m going to capture that value?

Who are the key partners and suppliers needed to make the business model work? What key resources are we acquiring from them? What key activities they perform?

   13. Key Resources & Activities

   14. Costs

What are the most important assets required to make the business model work? (Finance, Physical, Intellectual, Human)? What are the most important things the company must do to make the business model work? What are the key activities you have to become an expert at?

What are the costs and expenses to make the business model work? What are the entire costs? What are the most important ones? What are the most expensive resources, key activities? What are your fixed/variable costs, economies of scale?

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